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Northern Axis, LLC

Building the infrastructure
for modern visibility.

Northern Axis is the parent company behind Nordax Digital, nrdx.app, nordax.ai, and a growing ecosystem of products, protocols, and platforms designed to help businesses get seen — by humans and machines.

The Ecosystem

One company. Multiple products.

Everything under Northern Axis is built around a single idea: businesses deserve tools and services that make them more discoverable, more credible, and more resilient.

Services

Nordax Digital

Full-service branding, web development, video production, photography, and visibility infrastructure. Custom work — no templates, no outsourcing, no handoffs.

View solutions →
Platform

nrdx.app

Branded link pages, dynamic QR codes, and real-time click analytics. One dashboard for everything you share — built for creators, marketers, and businesses.

Visit nrdx.app →
AI Platform

nordax.ai

AI-powered visibility platform for brand intelligence and entity optimization.

Visit nordax.ai →
ERP

Nordax OS Coming Soon

Modular business operating system — CRM, HR, CMS with AI, and more in one platform.

Free Tool

AI Visibility Score

See how visible your brand is to AI assistants, search engines, and LLMs.

Check your score →

Protocols & Initiatives

Standards we publish. Initiatives we run.

NETP Patent Pending

Nordax Entity Trust Protocol — a framework for establishing verified digital entity presence across AI systems and search engines.

Read the protocol →

HAP

Human Authenticity Protocol — verifying human-created content in an AI-driven landscape. Protecting authorship and trust.

Read the protocol →

The Visibility Project

Free branding, web presence, and marketing support for small businesses and nonprofits that need it most.

Learn more →

Leadership

Who's Behind It

Alexz Shepherd

Founder & CEO, Northern Axis, LLC

Alexz founded Northern Axis to build the tools and services he wished existed when helping businesses grow. He leads strategy, product direction, and creative execution across the entire ecosystem — from client engagements at Nordax Digital to product development at nrdx.app and nordax.ai.

Operating Principles

What Guides the Work

No Templates

Every project and product is built for its specific purpose. We do not recycle solutions or force businesses into someone else's framework.

Own the Stack

From services to platforms to protocols — we build and control the tools we offer. No outsourcing, no white-labels, no dependencies we don't control.

Built to Last

We are not chasing trends. The work is designed to stay clear and effective as businesses — and the internet — evolve.

About Working With Us

Common Questions

What is Northern Axis, LLC?

How are Nordax Digital, nrdx.app, and nordax.ai related?

Do I need to use all your products?

Do you outsource work?

Are you a good fit for small businesses?

How do projects typically start?

Ready to Build Something That Lasts?

Whether you need a brand, a platform, or a system that makes you more visible — let's talk.

Start a Conversation