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Case Study

KC Flooring n' Beyond
Multi-Location Web System

A custom web platform that routes customers to the right location, increases review capture with a guided review flow, and supports growth without the limits of templated platforms.

Category

Web & Systems

Client

KC Flooring n' Beyond

Location

Newnan & Kennesaw, Georgia

A Strong Reputation Offline, But No Digital Proof

KC Flooring n' Beyond had built a strong reputation in Georgia flooring, both residential and commercial. But their website didn't reflect any of it.

The site was outdated, text-heavy, and difficult to navigate. It didn't showcase their craftsmanship or their credibility. Worse, they were expanding into two distinct markets - Newnan and Kennesaw - but the site showed the same generic content to everyone. Customers couldn't tell which location served them, which made it harder to build trust and drive local leads.

They needed a modern platform that could support multi-location growth while showing the quality of their work and the trust they'd earned.

“

They had decades of trust in their community, and almost none of it online.

At a Glance

  • Location-personalized experience for two Georgia markets
  • Guided review flow routing customers to correct Google Business Profile
  • Complete brand system deployed across web, print, and physical materials

2

Locations Personalized

8+

Service Pages Built

1

Unified Brand System

What They Needed

Modern Visual Design

Showcase craftsmanship through professional photography and clear hierarchy instead of text-heavy layouts.

Location-Specific Content

Detect location from user signals (IP plus saved preference) and serve the correct phone, address, map links, and location-specific messaging.

Service Expertise Pages

Highlight both residential and commercial capabilities with dedicated pages that build confidence.

Credibility Through Proof

Display reviews and completed projects prominently to prove their established reputation in the market.

Brand Consistency

Establish structure through color standards, typography rules, and professional applications across all touchpoints.

What We Built

A complete website rebuild in Next.js with edge routing for location-specific content, plus a brand guide and physical marketing materials.

Edge Routing for Location Personalization

Visitors are routed to the closest location by default (with a manual location selector). The phone number, address, map links, CTAs, and key messaging update to match the visitor's location, so the experience feels local and clear.

Modern Visual Design

The old site was text-heavy and static. The new design is bold, visual, and built to showcase their work. Clear messaging, strong calls-to-action, and dedicated service pages highlight both residential and commercial expertise.

Projects Gallery to Show Craftsmanship

A revamped Projects section displays completed work with professional photography. Visitors can see the quality before making contact, which builds confidence and reduces friction in the sales process.

Review Capture and Display

A guided review flow routes customers to the correct Google Business Profile after project completion. Reviews are displayed prominently on the site to reinforce their established credibility.

Brand Guide & Marketing Materials

We created professional brand standards for color, typography, and logo usage, then extended the system into yard signs and business cards. KC Flooring now shows up consistently across every customer touchpoint.

Transformation

Before

KC Flooring old website before redesign

After

KC Flooring new website after redesign

From a text-heavy placeholder to a modern, visual platform designed to convert visitors into booked jobs.

KC Flooring brand guide

Brand guide establishing consistent color, typography, and logo standards

KC Flooring yard sign design

Professional yard sign applying brand standards

The Outcome

The old site looked like a placeholder with minimal content, no personality, no strategy. The new platform feels like a full-scale brand system designed to convert local visitors into booked jobs.

With the addition of a brand guide and physical marketing materials, KC Flooring n' Beyond now shows up consistently and professionally everywhere their customers encounter them: online and in the community.

Technical Details

Platform

  • Next.js with App Router
  • Edge middleware for geo-routing
  • Server-side rendering for SEO
  • Responsive design for mobile and desktop

Key Features

  • IP-based location inference + user preference
  • Dynamic content personalization
  • Projects gallery with filtering
  • Review capture + routing flow to correct GBP
  • Service pages for residential and commercial

Brand Deliverables

  • Complete brand guide (color, typography, logo usage)
  • Professional yard sign designs
  • Business card templates
  • Marketing material standards

Design Tools

  • Adobe Photoshop for image editing
  • Adobe Lightroom for photography
  • Adobe Illustrator for brand assets
  • Custom photography of completed projects

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