Project

Ninety Six

We had the privilege of crafting a distinct and bold logo for Ninety Six, a Los Angeles-based brand that exudes confidence and sophistication. Drawing inspiration from the brand's heritage and identity, we designed a sleek typographic mark complemented by a striking lion emblem. The lion, a symbol of strength and pride, pairs seamlessly with the sharp typography to create a logo that is both modern and timeless.

This project was an exploration of versatility and style. The logo design was showcased in a variety of formats, from gold accents to minimalist black-on-black iterations, ensuring adaptability for apparel, accessories, and digital platforms. The final presentation emphasized the brand's luxurious yet approachable aesthetic, making it a perfect fit for Ninety Six's urban and refined audience.